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what abouts?

  • who?

    Kainoa and Company, as started by Jason Nichols and his friends and family, represents the essence of local production and true craftmanship.

  • what?

    Kainoa and Company is a locally established business that provides everyday clothing created by hawaiʻi for hawaiʻi. products are made mindfully, not wastefully. items are crafted with intention and thought.

  • why?

    fast-fashion has become dominant in hawaiʻi. as a result, waste has risen, production has shifted away from our islands, quality has deteriorated, and hawaiʻi suffers as a result. We aim to restore the craft and production of clothing. From concept to design, fabric printing to sewing, all steps are done by local craftsmen and craftswomen.

howzit!

Aloha mai kakou! My name is Jason Kaholokula Nichols. I created Kainoa and Company to share my creations with others. throughout my life, I've enjoyed the arts, and this is my opportunity to share that with others!

I like to think I am in the "business of sharing", rather than the "business of making money."

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